He knew he wanted a design tool that could mimic these basic, physical rules of nature - grow when your hand grows, rotate when your hand rotates.Īt the same time, Apple was creating a beautiful new touch interface in a large way - the iPad. He considered the way it conformed to his whim as he spread his fingers, stretching out like taffy, and how it shrank back in again as he contracted his hand. When Ben first conceived of Concepts, he was playing with a rubber band.
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